.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in financial backing annually, have increased nearly $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That decline is due to market concentration, increased governing pressures, and also economical uncertainties.ADWEEK spoke to 5 VCs that continue to invest in adtech business, in spite of these difficulties, about what they are seeking as well as what they stay away from. Perhaps unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused innovations and industry-specific regions such as linked TV.